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What color is a hug? Color trends for 2024

When we talk about colors, we are talking about sensations. Captured by the eye, the color and all its infinity of nuances is processed by the human mind, which does the complex work of merging it with our experiences and memories. Colors have the precious ability to awaken emotions.

So that the experience is one of recovering positive sensations and with the best meanings, the trend for 2024 follows the path of choosing colors capable of providing comfort and, above all, tranquility. 

Modern life is full of hustle and bustle. Therefore, making environments more slow, but which illuminate the mind and create a safe haven, can be the task of a light and neutral palette, with low saturation hues.

With it, it is possible to create a simple look, but at the same time, extremely versatile, ideal for long-term environments. Recharging energy and restoring inner balance are functions of silence, the earth and time, which have the power to awaken something that we greatly need, a mixture of comfort and encouragement, which we usually call a hug.

Light, neutral, natural and faded tones are calming and can help you find peace in the midst of an increasingly chaotic world, bringing much-needed mental rest. These are colors that can help us not feel so lost in a world so full of information and stimuli.

In 2024, welcome the light and neutral color palette. This could be the way to put an end to that generalized feeling of helplessness so familiar to contemporary man.

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