The harmony between Sandrin and Interior Architecture 

Sandrin Planejados and architectural work are closely linked, to the point that one cannot exist without the other.

Being aware of the importance of this relationship, a training program has been carried out by the company to further improve this partnership. The 'Sandrin na Arquitetura — Interior Architecture and Furniture Trends' project has given a new meaning to how the brand is presented to the public. 

Collaboration with architects is a powerful update and innovation tool for industry and stores. According to Sandrin's architect, Erica Waiss, this training talks about the brand's new moment in relation to the point of sale and its presentation, to remain at the forefront of the market.

She says that professionals provide guidance on a new concept for environments, which values simplicity. More contemporary and minimalist creations, less polluted spaces and with less information. In addition, architects give suggestions to point-of-sale teams to make environments more efficient.

“It is very rich content in concepts and references. We really liked the results of the training”, says Erica

The architect reports that the reception from retailers has been very positive. “They liked it and were interested in the change. Two stores are already about to receive new environments aligned with the concept that was taught in the training”, she informs.

Proposals that bring at their core the idea of transformation also carry challenges. Sandrin's in Interior Architecture are mainly related to changes in the design of each store. This requires investment and, above all, breaking some paradigms. Sandrin knows that this is a strong movement for those who want to be fully involved in it. Therefore, it is available for everyone to be protagonists in this construction.