Sandrin was the subject of a report in the 48th Magazine of Sala de Arquitetos, one of the most important publications on architecture in southern Brazil. In this edition, we talk about the growth of the pet market and the importance of being up to date to serve this audience.
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“Now to the little house!” can turn into “go to your room!”
They were given a share in the household budget, their own wardrobe, a special diet, a first and last name. Legitimized as family members, pets are now increasingly included in architectural project briefs. Requests go beyond finishes – fabrics, curtains, rugs – which are practical and resistant for those who shed hair and make a mess. Exclusive spaces for dogs and cats, playgrounds and furniture resources to please bipeds and quadrupeds have been a constant desire of owners when thinking about environments.
According to the Instituto Pet Brasil, the year 2021 added around 149.6 million pets in Brazilian homes, showing an increase of 3.7% over the year 2020. The inclusion of pets, a model of life that is the brand of the current generation, also made Brazil, in 2020, the sector's sixth largest global market, with revenues of R$ 51.7 billion last year.
Experience and innovation
With over 50 years of experience, Sandrin Planejados has been reinventing itself to meet this trend. Since 2011, after carrying out several surveys that showed considerable growth in the adoption of pets, they understand that these would be the new “children”. And this status justifies the commercial potential of a complete line for the pet public.
According to Sandrin's executive director, Renata Sandrin, when evaluating the target audience, it is noted that it is made up of medium and high-end consumers, for whom, in addition to being of great sentimental importance, the animals in the house are also part of the budget. . The line launched by Sandrin is malleable and editable to meet each client's need to personalize environments. “We combine the comfort of pets with comfort and practicality for users. Our audience, generally self-employed, not only want to be at home to rest, but also to spend time with their pets”, explains the director.
The options are diverse and vary depending on the relationship between the owner and their pet. The line caters to those who want a simple piece of furniture to organize their pet's utensils to those who want to create living spaces with spaces to play or even an exclusive environment for their pet, such as, for example, a pet room.
As Sandrin does not have a fixed standard, the flexibility and adaptability in the structural composition of the product allows people to have the environment in their homes that suits their needs and lifestyle. Solutions aimed at pets have also attracted attention in commercial interior projects. According to Renata, until recently, the business' concern was generally limited to having a toy library to entertain children. Today, the same motivation that created the kids spaces is focused on the pet space. They say that whoever pleases the child pleases the parents.
And Renata observes this movement in practice in relation to four-legged children. “The stores already receive pets from customers. Pet spaces make the consumer feel very comfortable and confident due to the concern and importance that the establishment gives to pets”, he highlights.
